The market status of the doormat industry is not very good, and both the international market and the domestic market are facing crises. The international market has been affected by the global economic crisis and the demand has been greatly reduced. Many domestic companies that rely on the supply of the international market have closed down! What about the domestic market? Too many assimilated products and poor product quality make the sales volume decrease year by year. Looking at the assimilation of China’s entire doormat industry, it has become the most important issue affecting the progress of the industry! Because there is no new product interview, the products produced by large and small enterprises are almost the same in order to compete for the market, and everyone has started a price war. The serious consequence of the price war is the impact Come to the product quality and the competitiveness of the enterprise. In summary, how to solve the assimilation problem of doormat products has become the key.
So how to change the assimilation problem in the doormat industry? Managers of doormat companies should hire some international professionals engaged in doormat design to develop new products. After developing new products, you should apply for patents in a timely manner, and use legal means to protect the intellectual property rights of doormat companies. Only in this way can Chinese doormat companies gain a foothold in the international market during this extraordinary period. With the acceleration of social development, the continuous improvement of economic level and people’s living standards, the demand for doormat products will also increase.